Market Research
Strategic Communications Support
December 15, 2018
Customer Relationship Management System Design and Implementation
October 17, 2019
Client: DC Department of Energy & Environment (subcontractor)
Project: Market Research Survey
Period of Performance: December 2018 - June 2019
From March to May 2019, Bayne conducted a web-based community survey (N=857), to support the DC Department of Energy and Environment (DOEE) Natural Resources Administration. This research was conducted in order to support the agency’s communication and outreach efforts to District residents, stakeholders and business owners. This research was also conducted to ensure that DOEE’s outreach efforts are inclusive of the District’s historically underrepresented and underserved communities.
The survey was designed to allow the agency to gather enough information from participants to effectively assess their perceptions and experiences with DOEE’s marketing but not too long to discourage completion.
