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2020 DC Debates

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Sick and Safe Leave Study
September 28, 2020
Strategic Communications
November 25, 2020
Published by Admin at September 30, 2020
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The DC Office of Campaign Finance (OCF) engaged Bayne LLC to develop and execute a strategic communications plan for the first inaugural DC Candidate Debates, and to produce and manage the debates using a COVID-19-appropriate virtual platform for the 2020 FEP participating candidates for: the At-Large Member of the State Board of Education Debate and the three At-Large Council Member Debates.

Event Production/Logistics/Management

  • Researched best practices for conducting virtual debates to inform event strategies and resources
  • Produced four live-session debates over two days
  • Developed debate guide
  • Developed debate rules, recruited moderators, and registered candidates
  • Selected the online platform for livestreaming the debates, provided technical training for the debate moderator and panelists
  • Secured software licenses
  • Engaged candidates and conducted equipment testing with each participant
  • Conducted debate preparation sessions with 27 candidates
  • Conducted two test runs with each of the debate moderators
  • Developed a virtual backdrop for the virtual debates
  • Produced original video and go-go-inspired audio for debate transitions
  • Provided four staff members to help candidates troubleshoot technical issues

Branding/Marketing/Promotion

  • Developed a strategic communications plan and marketing strategy
  • Solicited and engaged debate partners who helped promote the debate and who submitted debate questions
  • Created a landing page for hosting debate information and links to the live stream
  • Developed original branding and promotional materials, including logos and letterhead
  • Wrapped 35 Metro buses with ads promoting the debates (with focus on wards east of the Potomac River); ads ran initially for 6 weeks, and were extended free-of-charge by Outfront media for an additional 12 weeks
  • Procured radio ads on stations across the District, including WHUR, WKYS, El Zol, and iHeart Radio
  • Purchased digital ad space on major social media networks and on banners across websites popular in the District, generating of 1 million impressions.

The link to the debates can be found below:

At-Large Member of the State Board of Education: https://www.youtube.com/watch?v=0PARjueaynM&t=21s

 

At-Large Council Member Debates:

https://www.youtube.com/watch?v=osq4cGp0L_E&t=991s

https://www.youtube.com/watch?v=khvOp7GUpEA&t=1680s

https://www.youtube.com/watch?v=fFwWrXnt1Sc&t=1s

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