COVID-19 Vaccine Influencer Marketing Campaign—multilingual

DC Health engaged Bayne LLC to develop a multi-lingual marketing campaign aimed at addressing COVID-19 vaccine hesitancy in the District’s immigrant communities.

Production and Influencer Engagement

• Executed and managed pre-production, production, and post-production activities for 6 videos (ranging from 30 - 60 seconds) and 6 reels (ranging from 10 – 15 seconds) addressing vaccine hesitancy, targeting residents whose native language is one of DC’s official (non-English) languages, e., Spanish, French, Amharic, Chinese (Mandarin), Korean, and Vietnamese. The videos and reels included closed captioning and were used in DC Health’s marketing campaign focused on increasing vaccine uptake by DC residents, including those whose second language is English, those who are bilingual, and those who do not speak English.
• Identified all video and photo shoot locations.
• Scheduled filming times with previously identified influencers.
• Developed scripts and story boards with influencers and DC Health.

Links to the videos can be found below: https://youtube.com/playlist?list=PLGjboeKVFF1pMgNjfnvU6FhgP-t8ZrYGE